Ad Performance
Campaign numbers live in one system, call tracking in another, and leads in a third — reconciling them by hand is how marketing spend decisions get made on a hunch. The Ad Performance dashboard puts campaign, call, and lead performance in one place for the owner to actually compare.
Set a date range and compare advertising sources and performance measures for that period, side by side instead of tab by tab. Open a row to inspect the calls or activity behind it, so a number on the dashboard is never the end of the trail.
It's a comparison aid, not an automatic verdict — a call or lead tied to a campaign is an attribution clue, and the dashboard treats it that way rather than claiming a sale was caused by one ad. It's an owner-level view, granted by hand, consistent with how SolarProjeX treats other spend and margin data.
How it works
Campaign, call, and lead performance together, instead of reconciling separate systems by hand.
Compare advertising sources for exactly the period you're asking about.
Open a row and see the actual calls or activity behind the number.
Attribution is shown as a signal to investigate, not presented as proven cause and effect.
No — it's a comparison view that pulls campaign, call, and lead data into one place so you're not reconciling three systems by hand. Ambiguous records still get confirmed in their source system.
It's an owner-level view, granted by hand — the same pattern SolarProjeX uses for other spend and margin data.
It shows a call or lead's link to a campaign as an attribution clue, not a guaranteed cause — you still use judgment on ambiguous cases.
One platform from the first lead to the last warranty claim. Every capability below is part of it.
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